In partnership with Dallas Pets Alive for North Texas Giving Day, we created a series of animated videos to encourage donation for our client with the goal of helping shelter dogs find good homes. Our concept revolves around how dogs should only worry about the small things in life like its arch nemesis the cat, and catching the mailman, while DPA takes care of the rest.
We created the stories, designed the characters and backgrounds, and animated it in-house. The videos were shared on DPA’s Social Media channels and Youtube page.
Animated Videos (play with sound)
This digital campaign was the launch of AT&T’s Samsung Multiline plan. We realized the offer was perfect for families since more lines equaled more savings, with that in mind, we settled on the theme of family car stickers. The sticker characters were relatable to our intended audience, and worked as a visual aid to help explain the somewhat complicated details of the plan.
The response was overwhelmingly positive and the client decided to also adapt the campaign for our LG Multiline offer for all markets.
We created a Digital, Social, and TV campaign specifically targeting multicultural “savvy shoppers,” while leveraging the tone and visual style from AT&T’s Terms and Conditions campaign. The challenge was to align with the pre-existing spots but also approach with a fresh design and insightful message for our niche audience.