Family Stickers Together
This digital campaign was the launch of AT&T’s Samsung Multiline plan. We realized the offer was perfect for families since more lines equaled more savings, with that in mind, we settled on the theme of family car stickers. The sticker characters were relatable to our intended audience, and worked as a visual aid to help explain the somewhat complicated details of the plan.
The response was overwhelmingly positive and the client decided to also adapt the campaign for our LG Multiline offer for all markets.