AT&T — T&C Broadband

“Savvy Shoppers”

We created a Digital, Social, and TV campaign specifically targeting multicultural “savvy shoppers,” while leveraging the tone and visual style from AT&T’s Terms and Conditions campaign.  The challenge was to align with the pre-existing spots but also approach with a fresh design and insightful message for our niche audience.

Social

TV

Broadband_TV

Digital Banners

Broadband_Banners