Just a normal post on your news feed until ghosts starts taking over your computer. We came up with this “fake post” to help AT&T celebrate Halloween/Day of the Dead in order to enhance brand affinity.
“Paranormal Chronicles: Salte”
Ghosts are not scary, but your phone’s autocorrect IS. We came up with this Facebook radio spot to get AT&T into the spirit of Halloween/Day of the Dead. No offer, just good old camp fire stories.